Hutchison 3G Ireland Limited, Ireland’s fastest growing mobile network, has selected the J-Box products from Vennetics, an innovator of telecommunications and IT applications, in order to support an innovative new ‘Cuckoo Service’. The popularity of online AppStores has changed how mobile users acquire new services. H3G has responded to this new reality by providing advanced new Apps, based on version 2 of the GSMA OneAPI specifications, to Irish mobile users through the most popular online AppStores.

Since the J-Box Apps provided by Vennetics are based on industry standards such as the GSMA OneAPI specifications, they can be deployed onto devices that are connected to any mobile network. As such, Smart Phone Apps offered by H3G can be downloaded by any Irish smart phone user, even if they subscribe to a mobile network other than H3G. Specifically, users on other networks can download a free App to associate a second line with their smart phone, including a new phone number and billing account provided by H3G. Tariff plans can then be offered by H3G in order to provide feature and value based incentives for users on other networks to make calls against their H3G account.

While the J-Box Server is deployed in the H3G core network, J-Box Apps can then extend the service footprint of the H3G network capabilities onto laptops, tablets and smart phones, irrespective of which networks those devices are connected to. In this manner, H3G can greatly expand the addressable market for novel new service offerings by spreading the revenue catchment area of the H3G brand to every mobile user in the Irish market. Furthermore, the J-Box products can also be used by mobile operators to broaden the reach of these innovative new services towards emerging new AppStores, such as WAC.

Eoin MacManus, Commercial Director at H3G Ireland said, “The Landline App gives H3G a significant advantage over our competitors in the SME market. This simple, easy to use service will mean businesses can now have all the benefits of a fixed line number with the flexibility of mobile communications at exceptional value. We are delighted to bring this innovative product to the market and look forward to working with current and potential business customers to offer them some of the best value business communications solutions in Ireland.”

Kieran Dalton, Chairman of Vennetics said, “I’m delighted that we have been able to bring another service based on the GSMA OneAPI specifications to market. I believe that Vennetics has added some unique innovations around these network enablers to offer mobile operators unparalleled business intelligence about their target markets. This in fact is the key differentiator of the J-Box technologies. While our products provide some exciting new Apps that users really enjoy, the value for mobile operators is in how J-Box drives improved customer acquisition by targeting well defined user profiles. We will look forward to expanding the presence of our App portfolio from the Apple AppStore to WAC, Android Market and other such environments.”.