J-Box Proposition

A mobile operator that successfully implements a customer centric marketing strategy will increase customer loyalty and thereby improve profitability. It is a truism in industry after industry, that increasing customer retention rates by 5% increases profits by anywhere from 25% to 95%*. The bottom line is that a customer centric approach, whereby the mobile operator is geared to building long term relationships with their subscribers through value creation, is extremely rewarding for both for the subscriber and the operator.

This is the premise that the J-Box product set is built on. As such, all of the features offered by the J-Box product have been tested and validated by the target market that they are intended to serve.

The increasing penetration globally of broadband access (DSL & HSPA) and PC ownership, signals that the computer screen will soon be the dominant user interface for all communication services. The digital home and digital office are becoming a reality through greater market demand for mobility and virtual working.

J-Box provides mobile operators with the necessary customer driven features to embrace the new commercial opportunities that have emerged as both PC and Broadband penetration continues to grow, and customer's communication expectations change forever.

* Bain & Co. Harvard Business Review Study 1990