J-Box Proposition for Mobile Broadband
Mobile broadband products based on HSPA technology has been hugely successful for mobile operators. According to a recent Juniper Research Report (Mobile Broadband Markets 2007-2012) global mobile subscribers are forecast to reach 1.2Bn by 2010 and of these one in three subscribers will have a mobile broadband connection, accounting for revenues of $400Bn by 2012.
It's curious then that in such a lucrative market there has been very little differentiation, apart from price reductions and the introduction of different coloured 3G dongles. It's fair to say that since its inception, mobile broadband differentiation has lacked real innovation. The good news is that J-Box provides mobile operators with a mechanism to differentiate their mobile broadband through offering compelling and value driven services.
The J-Box Launch Pad is automatically installed on a PC from a 3G dongle and innovative features are provided to tightly integrate the VoIP, messaging and media capabilities of the Launch Pad with those that are already available from the traditional mobile phone.
This enables mobile operators to sell their mobile broadband proposition based on service and customer value instead of simply lowering the price. These advanced features not only make your mobile broadband proposition distinctive, they also enhance your subscriber's mobile experience and increase ARPU.
